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Abstract

This study aimed to review the influence of event destination attributes and service quality on event satisfaction of revisit intention. This study using sampling methods by online questionnaire to the visitors. A total of 234 respondents were collected. The descriptive statistical and structural equation model, or SEM-PLS, were utilized for analysis in this study. The findings of the PLS-SEM study in the overall model, event destination attributes did not directly influence event satisfaction; however, it showed an indirect effect.

Keywords

Event Attributes Service Quality Satisfaction Revisit Intention

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References

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